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Cloud Continues to Transform the Channel, IDC Study Finds


Sep, 14

Cloud Continues to Transform the Channel, IDC Study Finds

Recent research from IDC offers insights on how the cloud market is exploding as well as what this means for IT service providers. For example, by 2017, IDC projects public IT cloud services to drive 17% of the IT product spending and nearly half of all growth across five technology categories: applications, system infrastructure software, platform as a service (PaaS), servers, and basic services.

Also promising is IDC’s finding that the average IT service provider now earns 27% of its revenue from cloud-related activities and that number is projected to increase to 41% by 2016.

Another interesting finding s that what IT service providers value in their vendor partnerships has made a big shift. Years ago, financial incentives such as rebates, spiffs, and market development funds would have topped the list. Moving forward, however, the top needs channel partners have are enablement-related: technical support, sales/technical training, and sales support.

Be sure to check out IDC’s “The Rise of Cloud in the Channel” infographic, which includes additional insights on important cloud trends.

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